Daily Archives:June 10th, 2017

Sweet Ikea Ad Follows Mom’s Emotional Adoption Story

An Ikea ad is shedding light on the emotional ride that is adoption. 

The Swedish furniture company released a touching ad called ?Coming Home,? which follows a woman?s journey across the world to meet the child she?s adopting. 

The minute-long video captures the anxiety, hope and joy of the adoption process. 

?Coming Home? is the third installment in Ikea?s ?Where Life Happens? ad campaign. Previous ads focused on divorce and teen angst.

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